The event will be known as the Caesarscasino.com Snooker Shoot-Out and will run from January 28 to 30 at the Circus Arena in the north-west seaside town.
It's an innovative format for the one-frame knockout tournament with frames lasting a maximum of ten minutes and a shot-clock to ensure fast moving action. The world's top 64 players, including Ronnie O'Sullivan, Stephen Hendry, Steve Davis, Jimmy White, Ding Junhui and Neil Robertson will be battling for the £32,000 top prize.
World Snooker Chairman Barry Hearn said: "We're delighted to bring Caesars Casino, a globally recognised online gaming firm, on board for what will be a fantastic and frenetic three days of snooker.
"This is the most radical of the new tournaments we have introduced to the calendar this season. It will be full of drama and glamour, bringing the sport to a younger audience. It will be great fun for those watching on Sky and I'm expecting a packed house in the arena.
"We're excited about working with the team from Caesars and looking forward to a thrilling event."
Sabin Brooks, Head of Marketing for Caesarscasino.com, added: "Caesarscasino.com is delighted to be sponsoring the innovative and ground breaking new Snooker Shoot-Out event. Our brand is all about excitement so the association was just too strong for us to miss the opportunity to be part of it."
Owned by Caesars Entertainment Inc. in Las Vegas, the world's largest gaming company, CaesarsCasino.com is the UK's only real Las Vegas Casino experience with a full complement of casino games including exciting slots, roulette, blackjack and baccarat. CaesarsCasino.com uses the latest Gamesys technology allowing UK residents to experience the browser-based, no download online gaming product. CaesarsCasino.com offers offer terrific prizes, jackpots, bonuses and promotions including all-expense paid trips to the iconic Caesars Palace in Las Vegas.
Tickets for the tournament are on sale now, and you can see 16 matches for just £10! For details call 0844 856 1000 or visit www.worldsnooker.com/shootout
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