The tournament at the Guild Hall in Preston, to be known as the Wyldecrest Park Homes Players Championship Grand Final, will run from March 25 to 29 and feature 32 of the world's leading players battling for the £100,000 top prize.
World Champion Ronnie O'Sullivan, world number one Neil Robertson, Chinese ace and defending champion Ding Junhui, plus John Higgins and Shaun Murphy will be among those competing for the trophy.
Wyldecrest is one of the largest residential mobile park home and holiday lodge operators in the UK, priding itself on having high quality parks and giving residents a peaceful and stress free life.
World Snooker Chairman Barry Hearn said: "Wyldecrest have shown tremendous support for snooker by sponsoring a range of tournaments in recent years. The tournament will be televised live on British Eurosport, Eurosport and broadcasters throughout Asia to an audience of millions so they will receive fantastic exposure. We look forward to working with the Wyldecrest team on a great tournament.
"This is going to be a sensational five days of top class snooker with so many of the world's top players in action. We are thrilled to be going back to the Guild Hall for a major event for the first time in nine years and I'm looking forward to seeing a packed arena with a cracking atmosphere."
Wyldecrest Parks chairman Alfie Best said: "Our residents are great snooker fans and we are delighted to be once again sponsoring such a high quality event with some of the world's top players competing."
Tickets for the tournament are ON SALE NOW. To book, call the Guild Hall box office on 0844 844 7710 between 10am-5.30pm or online at www.prestonguildhall.com 24 hours a day. They start at just £10 which is amazing value for money. The action will come thick and fast, with all matches best of seven frames.
Ball by ball scoring and results from tournaments