The European Tour is a series of six events over the next few months, capitalising on the sport's burgeoning popularity across the continent. It will be known as the Betfair European Tour with each event broadcast on Eurosport.
The six events, which form part of the Players Tour Championship series, are:
Paul Hunter Classic, Furth, Germany August 23-26
Gdynia Open, Gdynia, Poland, October 5-7
Belgian Open, Antwerp, Belgium, October 19-21
Bulgarian Open, Sofia, Bulgaria, November 16-18
Scottish Open, Ravenscraig, Scotland, December 14-16
Munich Open, Munich, Germany, January 4-6
World Snooker Chairman Barry Hearn said: "We are delighted to bring in Betfair as the sponsor of the European Tour. Just like us, they are targeting emerging markets in many areas of Europe, and this tour will provide tremendous exposure for their brand.
"Each of these events will receive extensive television coverage from Eurosport and the viewing figures are phenomenal. We are extremely excited about the potential snooker has on the continent in the coming years. These events will attract the best professionals and amateurs, providing great opportunities for the players. And for the passionate fans in places like Bulgaria and Poland it's a chance to see the world's leading stars compete."
Matt Robinson, International Director at Betfair, said: "We are delighted to add World Snooker's new European Tour to our sponsorship portfolio. The tour visits some key European markets so it's a great way to raise awareness for our brand. We're excited to support a game which attracts fans both old and new."
About Betfair: (www.betfair.com)
Betfair is one of the world's largest international online sports betting providers and pioneered the betting exchange in 2000.
Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and has won two prestigious Queen's Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy, Denmark and Malta.
Ball by ball scoring and results from tournaments