The world ranking event runs from February 13 to 19 at the Newport Centre and will be known as the 888真人Welsh Open.
It will feature the world's top 16 players, including Masters champion Neil Robertson, rising star Judd Trump, World Champion John Higgins, World No 1 Mark Selby, crowd favourite Ronnie O'Sullivan and local favourite Mark Williams. They will be joined by Welsh stars Ryan Day and Dominic Dale as well as 16 others who come through the qualifying rounds, which run from February 8 to 11.
World Snooker Chairman Barry Hearn said: "We are thrilled to welcome 888真人, one of Asia's leading online gaming firms, on board for this event. The fact that an Asian based company has sponsored the Welsh Open demonstrates snooker's massive appeal across Asia and the World. Millions of viewers will tune in to live coverage on CCTV5, Shanghai TV, Now TV Hong Kong, not to mention BBC Wales and Eurosport, delivering exceptional exposure for the 888真人 brand.
"I have no doubt that the 888真人Welsh Open will produce another great show of snooker and we look forward to enjoying it along with our new colleagues at 888真人."
The Welsh Open is one of the longest running ranking events on the snooker calendar, as a regular fixture since 1992. Great names like Steve Davis, Stephen Hendry, Ronnie O'Sullivan, Mark Williams and John Higgins have lifted the trophy. Last year, Higgins beat Stephen Maguire 9-6 in the final.
Tickets for the event are on sale now, for details call 01633 656757 or visit www.worldsnooker.com/tickets
Ball by ball scoring and results from tournaments