The tournament will take place in the city of Mulheim in the Ruhr region of Germany from November 19 to 23.
Many of snooker's top stars will enter at the last 128 stage, with the last three days of the event to receive extensive live coverage from Eurosport. Mark Allen won the title last year by beating Ding Junhui in the final.
Based in the Hungarian capital of Budapest, Kreativ Dental is one of Europe's leading dental centres and attracts customers from across the continent.
Former World Champion Ken Doherty said: "It's great to have a new sponsor on board and Kreativ have recognised the potential of snooker to generate exposure to a vast audience through the coverage on Eurosport.
"I have got to know the manager of Kreativ, Attila Knott, he absolutely loves snooker and he knows our sport is a fantastic vehicle for promotion. I've also been to his clinic in Budapest and it's an amazing place. The quality of treatment is five-star and I'd recommend it to anyone."
The European Tour series comprises six events across the continent, with the top 24 on the final Order of Merit to progress to the Grand Finals to chase the £100,000 top prize.
For more information on Kreativ Dental see www.kreativdentalclinic.eu
Ball by ball scoring and results from tournaments